US EditionToo Many Tools, Not Enough Strategy: How Martech Sprawl Is Killing Marketing ROI
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Too Many Tools, Not Enough Strategy: How Martech Sprawl Is Killing Marketing ROI
In today’s digital world, marketing technology, or martech, is useful but also tricky. Martech was once seen as the answer to messy marketing. Now, it’s so big that many organizations have too many tools but lack a clear strategy. With over 14,000 martech solutions available as of 2024, marketers now face a different kind of challenge: not scarcity, but saturation Automation, personalization, and data-driven insights promise great benefits. Thes…
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