Fitness Franchise Promotes Partnership to Empower NIL Deals in Women's Sports

Fitness Franchise Promotes Partnership to Empower NIL Deals in Women's Sports

During the Final Four, a widespread fitness franchise shone a light on the future of female athletes and the name, image and likeness business.

Tori Ector empowers student-athletes and champions women in sports

Tori Ector found her passion for sports at a young age and began her professional career as an athletic trainer for track, field and baseball at the University of Georgia. “My earliest moments in sports were surrounded with lifelong friendships and getting outside. I ran track competitively and was a cheerleader,” said Ector, now an associate athletic director for student-athlete, staff and alumni relations at WSU. At the University of Georgia, …