Toyota inks major deal to become England Cricket's headline partner

Toyota named ECB principal partner - Mobile Marketing Magazine

Toyota has unveiled a new multi-year agreement with the England and Wales Cricket Board (ECB), As the principal partner, Toyota’s branding will be prominently featured as the front-of-shirt sponsor on the kits for the England men’s, women’s, and disability teams, along with high-visibility placements during all home international fixtures. Toyota will support a variety of initiatives aimed at expanding the sport throughout England and Wales. Amo…

Toyota inks major deal to become England Cricket's headline partner

Japanese car manufacturer Toyota has announced a new, multi-year partnership with the England and Wales Cricket Board (ECB), to become its principal partner. The move will see Toyota’s branding displayed as the front-of-shirt sponsor on the England men’s, women’s and disability team kits, as well as high-impact touchpoints during all home international fixtures. The car brand will now support a range of initiatives to grow the sport across Engla…