US EditionTrend Report: Virtual Items on ZEPETO
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Trend Report: Virtual Items on ZEPETO
Virtual items are shaping the future of brand engagement. GEEIQ data partner ZEPETO has emerged as a thriving digital fashion hub, with over 2.5 billion virtual items on ZEPETO sold since 2020. Every month, 161 million UGCs are created, and 123 million are purchased. For brands, virtual items on ZEPETO offer new opportunities to drive engagement, collaborate with top creators, and even launch real-world products. Major brands like Disney, Coach…
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