Trump redecorated the Oval Office and put on a 'show', where characters show and with which the President promotes America and sells his brand

In the United States, it is natural for any new President to minimally personalize his work office. Donald Trump exaggerated this intervention, filled the Oval Office with artifacts and began to host daily events, with the cameras always on, making the space “a permanent showcase of things he wants to sell to Americans and the world: ideas, concepts and, ultimately, the Trump brand itself”, according to an expert in political communication