Advertising growing share of revenue for television

Advertising growing share of revenue for television

Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for about two-thirds of total revenues for US streaming services in 2025, that share will slowly decline as marketers invest more in connected TV (CTV). Between 2023 and 2027, advertising’s share of total streaming revenues will increase by nearly 4 percentage points, marketing consultancy Emarketer sa…

CTV advertising is not only seen more frequently, but also better accepted. The new Goldbach study shows that Connected TV is establishing itself as a powerful advertising channel with clear activation performance. The article Goldbach Study: Advertising on Connected TV 2025 was successful in the first place on sales.

By combining the Reworld Media data, with the dynamics of the CTV (in Streaming on TF1+ and now in segmented TV), this partnership between the two authorities allows access to advertisers to precise targeting on a wide spectrum of themes: cooking, health, high tech, automotive, home, gaming, fashion, lifestyle... TF1 Pub will be able to activate the Reworld Media segments on all its digital offerings and on all screens, including linear through …

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