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Twist Toys Pops into Toy Fair with The Bubble Lab

Summary by The Toy Book

In an oversaturated and stagnant sector like toy bubbles, companies have to think creatively to rise to the top. Twist Toys is launching a new brand, The Bubble Lab, to disrupt this middling market with innovative products dedicated to bringing the magic back to bubbles. The brand will reveal the first two products of its flagship line at this year’s Toy Fair in New York, ahead of the official launch later this spring. It d…

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Twist Toys Pops into Toy Fair with The Bubble Lab

In an oversaturated and stagnant sector like toy bubbles, companies have to think creatively to rise to the top. Twist Toys is launching a new brand, The Bubble Lab, to disrupt this middling market with innovative products dedicated to bringing the magic back to bubbles. The brand will reveal the first two products of its flagship line at this year’s Toy Fair in New York, ahead of the official launch later this spring. It d…

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The Toy Book broke the news in 4 days ago on Wednesday, February 19, 2025.

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