Two Circles to deliver Birmingham 2026 ticketing strategy

This weekend, the Allsvenskan premieres. Now the police are coming out with two demands to deal with the chaos in the stands: Personal tickets from the 2026 season and more extensive search at the match entrance from the 2025 season. – This personal ticket issue will not be avoidable, there are demands from UEFA, among others. Now it is up to the Swedish Football Association, says Per Engström, who is section manager at the national operational …

Two Circles to deliver Birmingham 2026 ticketing strategy

Athletic Ventures is a joint venture comprising UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME). The event is set to take place in the UK for the first time from August 10-16 at the 18,000-capacity Alexander Stadium. Two Circles has previously driven successful ticketing strategies for the World Athletics Championships in London in 2017 (which saw more than 705,000 tickets sold and was rewarded with a Guinness Wo…