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UK antitrust regulator opens probe into Google’s search services

  • The UK's Competition and Markets Authority has opened an investigation into Google's search services under new digital market powers that took effect on January 1.
  • The CMA will assess whether Google is abusing its market power and stifling competition, particularly regarding its new AI services and data collection practices.
  • Google currently holds over 90 percent of the general search inquiries in the UK, with more than 200,000 advertisers using its search advertising.
  • The investigation is part of a broader global scrutiny of Google, which faces multiple legal challenges regarding its advertising practices and market dominance.
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