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94% of B2B marketers in India see AI driving high ROI: LinkedIn

Summary by www.bestmediaifo.com
New Delhi: The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives every month, according to new research from LinkedIn. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure the long-term impact of a campaign. LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed over 1,000 B2B marketers in the U…
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94% of Indian B2B marketers see high ROI with AI: Report

The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives on a monthly basis, according to new research from LinkedIn. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure long-term impact of a campaign. The‘B2B ROI Impact’ research, which surveyed over 1,000 B2B marketers in the US, UK, France, and In…

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www.bestmediaifo.comwww.bestmediaifo.com

94% of B2B marketers in India see AI driving high ROI: LinkedIn

New Delhi: The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives every month, according to new research from LinkedIn. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure the long-term impact of a campaign. LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed over 1,000 B2B marketers in the U…

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ecommercenews.ukecommercenews.uk

UK B2B marketers face pressure to show campaign ROI

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

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ecommercenews.uk broke the news in on Thursday, February 20, 2025.
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