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Report: UNC's RJ Davis, USC's JuJu Watkins have most NIL deals

SponsorUnited reported that college basketball continues to lead in NIL deals.
The NIL economy has grown into a $1 billion business in four years.
RJ Davis and JuJu Watkins topped male and female athletes in endorsements.
Lynch said that basketball merges visibility, personality, and cultural impact.
Women's sports show a strong return on investment, Scovel stated.

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Report: UNC's RJ Davis, USC's JuJu Watkins have most NIL deals

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited. North Carolina's RJ Davis and USC's JuJu Watkins led all male and female athletes, respectively, in…

24 hours ago·Pennsylvania, United States

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ESPN

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UNC's Davis, Trojans' Watkins pace NIL market

North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 months.

1 day ago·United States

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BVM Sports US

Michigan or USC?? "I For Sure Know Where I'm Going!" | Interview w/ ELITE Recruit Deshonne Redeaux

One of the top running backs in America is on the verge of making his college football decision! Will it be Michigan Wolverines or USC Trojans? Subscribe to On3Recruits! ⬇️ https://www.youtube.com/@On3recruits Welcome to On3 | The best of college football and recruiting https://www.on3.com/ Follow Josh Newberg on Twitter https://twitter.com/josh_newberg Follow us on X https://twitter.com/On3Recruits Follow us on Instagram https://www.instagram.c…

6 hours ago

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