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Under Armour's UA ECHO Pulls Up Serving Looks & Tech... & We're Obsessed!

Summary by hype.my
Under Armour is taking a bold step beyond performance wear with the launch of UA ECHO – a shoe that marks a shift from athlete-only gear to a deeper connection with culture and self-expression. It’s designed for a new generation of movers and shakers, especially Gen Z, who see style and performance as one and the same. Sporting a bold silhouette and streetwear-ready design, UA ECHO blends innovation with attitude. It’s more than just footwear – …
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hype.my broke the news in on Wednesday, April 23, 2025.
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