Unilever sees sales boost thanks to When Harry Met Sally Super Bowl ad

Unilever sees sales boost thanks to When Harry Met Sally Super Bowl ad

UNILEVER left its rivals thinking “I’ll have what she’s having” yesterday — after a sales boost following its When Harry Met Sally Super Bowl promo. Bosses spent millions getting stars Meg Ryan and Billy Crystal to recreate the 1989 rom-com’s fake climax scene for its Hellman’s mayo ad. ReutersUnilever spent millions on an ad during this year’s Super Bowl[/caption] The household goods giant ran the commercial, which featured a Sydney Sweeney cam…

BBM, Unilever launch Vaseline, Hellmann’s, BRU Coffee in Maldives – Hotelier Maldives

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market. The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives. With this partnership, […] Source

Unilever sees 'resilient' Q1 as ice cream demerger scheduled

Unilever has set a launch date for its soon-to-be separated ice cream division, which will be renamed The Magnum Ice Cream Company. The consumer goods giant announced during its first…