Universal theme parks, Long In Disney’s Shadow, expand at a dizzying pace

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Universal theme parks, Long In Disney’s Shadow, expand at a dizzying pace

“How high is it up?” When Mark Woodbury became the head of Universal’s theme park in 2022, he pressed his lieutenants to answer that question. The former architect did not refer to a pinch of roller coaster. Universal’s parks had already become a surprise growth engine for NBCUniversal, but Mr. Woodbury saw an even greater opportunity to pull business firmly out of Disney’s shadow. “How did we become the destination of choice in each of the mark…