Influencers could make or break the federal election: University of Ottawa report

'Cash for content': Teal MP's paid influencer campaign prompts questions over electoral compliance

Questions have emerged over whether Independent MP Allegra Spender’s use of paid influencer content complies with Australian Electoral Commission (AEC) regulations.

Influencers could make or break the federal election: University of Ottawa report

With the federal election just over two weeks away, it is very difficult to open social media without seeing some sort of political content. New research from the University of Ottawa shows the impact that social media influencers can have on parties’ campaigns, particularly on younger voters, could set their fate. They conclude that influencers […]

Tête-à-tête with TikTokers going viral for their political content this election

With party campaigns largely staying off the platform, micro influencers have filled the vacuum, says social media strategist Harneet Singh.

TikTok influencers’ political posts going viral in Canada as election nears, report says

Meta’s ban on posting news on Facebook and Instagram in Canada has meant that many people are getting their news on social media from a small number of sources, report warns

Bookstagrams and booktalks, where literary influencers promote reading and build book communities, have become a social media phenomenon. They have become a good marketing tool for publishers, bringing them thousands of new readers and millions in revenue every year.

Social media influencers play expanding role in election campaigns despite ethical concerns

With the Canadian election campaign in full swing, social media influencers are integrated into political parties like never before as candidates look to relay their messages to young voters and niche. . .