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Urban Outfitters admits it doesn’t know how to sell to Gen Z. Now it wants to pull off an Abercrombie-like turnaround

Summary by KIFI
By Ramishah Maruf, CNN New York (CNN) — Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way. During its most recent earnings call, the company candidly admitted it didn’t know how to market to the demographic that made it a household name — young people. Urban Outfitters is now staging a turnaround, with the ambition of findin…
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Urban OutfittersUrban Outfitters
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