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US Brewers Association flips Dry January - Beer & Brewer

Summary by Beer & Brewer
With many breweries across the United States of America facing a historically slow period for business with winter and Dry January the Brewers Association (BA) has developed a new campaign inviting beer lovers, and non-drinkers, to ‘Pour Love in Local’. The initiative highlights how breweries serve as a gathering place to foster connections between people and meet the needs of their communities by serving up diverse, creative, and innovative off…
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