US tariffs threaten almost $2tn of investment pledges by global companies

US fashion companies manufacturing apparel overseas say Trump’s tariffs are ‘existential threat’

"This is an existential threat. Everybody is holding their breath," Sanjeev Bahl, CEO of denim manufacturer Saitex.

US tariffs threaten almost $2tn of investment pledges by global companies

Businesses with supply chains vulnerable to sweeping duties had been hoping to negotiate concessions from Washington

The Norwegian clothing brand has large parts of its production in the two countries hardest hit by Trump's shock tariffs.

The increase in production costs and the risk of recession in the USA may make companies review the plans already announced

Chinese, Japanese and French companies have announced the suspension of investments, and large American companies are also in big trouble.

Non-Tariff Countermeasures to U.S. Tariff Hikes: IP, Services, and Investment Implications

by Dennis Crouch In April 2025, President Trump took initiative to sharply increased tariffs on imports, citing trade imbalances and reciprocity. In response, major trading partners such as the European Union (EU), China and others are considered countermeasures that go beyond tit-for-tat tariffs. President Trump's actions were ostensibly driven by the large U.S. trade deficit in goods, but it also threatens key areas of U.S. strength – namely s…