"Utsurundesu" price increase of 44% due to rising costs, Fujifilm (Kyodo News)

Fujifilm Imaging Systems announced on the 2nd that it has increased the price of its lens-fitted film "Utsurundesu" by about 44% from April. The price on its direct sales site is 2,860 yen. The company explained that the reason for this is the soaring prices of raw materials for photographic film and transportation costs. The packaging, which was previously made of bags, has been changed to paper.