US EditionVevo Focuses on Targeted Advertising with 'Vevo Evolve'
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Vevo Focuses on Targeted Advertising with 'Vevo Evolve'
Photo Credit: Vevo Music video network Vevo is focusing on a new suite of data-driven products for advanced targeting, optimization, and measurement of ads called ‘Vevo Evolve.’ Vevo Evolve will allow marketers to seamlessly plan, measure, and activate advertising campaigns on all Vevo inventory, including mobile, desktop and connected TVs. The product encompasses YouTube and Vevo’s free, ad-supported streaming TV (FAST) footprint. The move come…
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