School’s Out, Screens on: Virgin Media O2 broadband data shows after-school rise amid busy family routines

School’s Out, Screens on: Virgin Media O2 broadband data shows after-school rise amid busy family routines

Virgin Media O2 has today released new data that shows children are reaching for screens as soon as school finishes, with a clear spike in broadband traffic at 3:40pm every weekday. The surge is being driven by data-heavy TV streaming and families watching YouTube.

School’s out, screens on: Virgin Media O2 broadband data shows after-school rise amid busy family routines

Virgin Media O2 has today released new data that shows children are reaching for screens as soon as school finishes, with a clear spike in broadband traffic at 3:40pm every weekday. The surge is being driven by data-heavy TV streaming and families watching YouTube.

After-school screentime drives daily broadband surge in UK

UK broadband data and consumer research shows after school screen use by children and families leads to a daily surge in traffic between 3.40pm and 5pm. Virgin Media O2 commissioned research that shows while about half of UK parents claim they head to a local park or read with their children after school, many others let children turn to screens for entertainment, particularly to watch YouTube videos or TV. Source: After-school screentime drives…

Research: School's out, screens on

Virgin Media O2 has released data that shows children are reaching for screens as soon as school finishes, with a clear spike in broadband traffic at 3:40pm every weekday. The surge is being driven by data-heavy TV streaming and families watching YouTube.   The weekday traffic jump comes from Virgin Media O2’s broadband network analysis, which […]

Virgin Media O2 Reveals Some Internet Traffic Trends of UK Children

Broadband ISP and mobile operator Virgin Media and O2 have this morning revealed new mobile, internet, and TV data showing a weekday afternoon surge in traffic after 3.40PM, as children across the UK reach for screens after school. This is largely driven by TV/streaming, YouTube and homework related activity. The new network data is accompanied by a limited consumer survey, although VMO2 fails to clarify any details about the methodology or samp…