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Virgin Wines launches tie-up with Ocado - Retail Gazette

Summary by Retail Gazette
Virgin Wines has launched a strategic partnership with online grocer Ocado. The tie-up, which started this month, gives Ocado customers access to an “exclusive collection” of 50 wines from the Virgin Wines portfolio. According to the online alcohol specialist, the collaboration marks the first time the wines will be available to buy as individual bottles, having previously only been accessible to Virgin Wines customers and as part of multi-bottl…
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