VK’s new Lemon & Lime flavour is a “clear choice” – Inside Food & Drink

VK’s new Lemon & Lime flavour is a “clear choice” – Inside Food & Drink

VK, the UK’s No.1 RTD for students for over 10 years, is cranking up the energy with the launch of its brand-new Lemon & Lime drink, inspired by consumer demand. A standout fan favourite from VK’s We Are Flavour campaign – where consumers pitched weird and whacky flavour ideas – the latest addition blends zesty citrus with the brand’s signature party spirit. This launch marks a bold step for VK, reinforcing its belief that great taste speaks for