Volkswagen unveils its electric counter-offensive in China

SALON. The setback for a group present in China for the past 40 years involves a thorough revision of the strategy and even fundamentals.

DECRYPTAGE - The German group has missed the turn of electricity in China, its first market. Battu by its Chinese competitors, it seeks to convert to avoid unscrewing.

Volkswagen was once the market leader in China, but today it is not kicking the ball in the exploding electric car market. The German concern's efforts to switch to e-mobility have failed one after another. VW is therefore launching an unprecedented offensive to work out its disadvantage in China, and even Mercedes-Benz may soon follow the example of the world's largest automaker.

Volkswagen was once the market leader in China, but currently plays no role in the e-car market. This is now to change. The Group is launching a car offensive for catching up – and is making itself as Chinese as possible. There is already a prominent imitator of these tactics.

One of them promises to exceed 1,000 kilometers of autonomy thanks to a hybrid system with range extender

The German giant has shown the world this Wednesday, in the framework of the Shanghai Motor Show, his ideas for the future of the company in China with three prototypes of the ID branch — that is the name of the whole electric family of Volkswagen. These are the ID.Aura, the ID.Era and the ID.Evo, which although they are still concepts, show the intentions of the German brand for the coming years. “They are the visible result of our strategy In …