Wardah Cosmetics: Brand Image Drives Young Consumers’ Purchases

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Wardah Cosmetics: Brand Image Drives Young Consumers’ Purchases

A recent study published in ‘Media Mahardhika: Media Communication of Economics and Management’ sheds light on the factors influencing purchasing decisions among young consumers, particularly focusing on Wardah cosmetic products. The research, led by Difa Nasywa Nurnajmi from Politeknik Negeri Bandung, surveyed 80 female students aged 17–25 who have purchased Wardah products at least twice. Source