Warner Bros. Backs Dubai’s OSN in Mideast Streaming Push

Warner Bros. Discovery Seeks Ad-Sales Chief for CNN

Warner Bros. Discovery is seeking a new executive to oversee ad sales for CNN as it focuses more intently on digital products

Warner Bros. Backs Dubai’s OSN in Mideast Streaming Push

Warner Bros. Discovery is taking a minority stake in Dubai-based OSN Streaming Ltd. in a bid to capture a slice of the fast-growing Middle Eastern entertainment market.

Warner Bros. Discovery is in the process of restructuring its advertising division now under the responsibility of Ryan Gould and Robert Voltaggio, both U.S. Advertising Sales presidents appointed last February. According to AdAge, the reorganization will focus on multiplatform sales and digital innovation, while maintaining the agency-oriented market strategy that was put in place during the company's 2023 sales management changes. Marybeth Str…

Max launches 'All Killer, No Filler' campaign

Warner Bros. Discovery (WBD) has launched its All Killer, No Filler campaign ahead of the launch of its premier new streaming service, Max, on Monday 31 March, 2025. The centrepiece of its campaign is its TVC ad, which pokes fun at the current over saturation of streaming products available.   Sasha Mackie, Warner Bros. Discovery’s senior director, marketing, took to LinkedIn to praise the team behind the campaign writing: “Launching Max in Aust…

AEW & WBD Planning Big Shakeup With Bold New Broadcast Experiments During NHL Playoffs

AEW and Warner Bros. Discovery are continuing to explore innovative broadcast formats during major sporting events. Over the past weekend, AEW Collision aired as two separate one-hour segments—one on Saturday and another on Sunday—immediately following coverage of the NCAA basketball tournament. According to Andrew Zarian of Beyond the Bell, AEW and WBD are now considering a different scheduling experiment during the upcoming NHL Playoffs, which…

WBD Buys $57 Million Streaming Video Stake in Dubai Satellite TV Operator OSN Group

Warner Bros. Discovery has acquired a 30% minority stake in Dubai-based satellite TV operator Orbit Showtime Network (OSN) Group for $57 million. The investment targets OSN+, the company’s subscription streaming service, which currently carries Max programming and Warner Bros. Pictures’ movies following a distribution deal inked last May. “OSN has been a great partner and … Continue reading "WBD Buys $57 Million Streaming Video Stake in Dubai Sa…