‘We have to do this really well, all the time’: Ted Sarandos on how Netflix keeps killing legacy businesses

‘We have to do this really well, all the time’: Ted Sarandos on how Netflix keeps killing legacy businesses

The Signal InterviewTed Sarandos credits his career in media to “a weird parlor trick.” Four decades before he found himself running a $400 billion streaming giant as co-CEO of Netflix, he worked at a VHS rental store in Phoenix called Arizona Video Cassette West. There he developed an uncanny ability to remember his regulars’ tastes in movies, and to recommend which tape they should take home next.Satisfied customers were rare in the video rent…