We need to talk about the new ARRI Alexa camera by Alec C. Cohen - ProVideo Coalition

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We need to talk about the new ARRI Alexa camera by Alec C. Cohen - ProVideo Coalition

In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa 35 Base Model, a stripped-down version of its flagship camera that requires users to pay extra for key features via a licensing system. This decision is a troubling signal of where the high-end camera market may be heading. A Costly Paywall on a $50K Camera At a base price of ~$54,000, the new Alexa 35 Base Model has the sa…