'We're deadly serious': Why Sunderland have a new badge

'We're deadly serious': Why Sunderland have a new badge

Sunderland have unveiled a new club crest, creating history with a striking one-off design that makes a strident show of their environmental credentials.In a first in world football, the Black Cats have revived their iconic ship badge from 30 years ago but added rising sea water over the word Sunderland to drive home the “urgency” around climate change. It is part of Green Football’s Great Save initiative.Sunderland’s chief business officer Davi…

Sunderland Unveils Special Climate Change Awareness Crest on Kit

Sunderland AFC has revealed a special one-off kit modification for this weekend's match, featuring an altered version of its iconic coastal crest designed to highlight the devastating effects of climate change.

Sunderland reveal ‘deadly serious’ meaning behind decision to revert back to ‘iconic’ club crest

Sunderland reveal the ‘deadly serious’ meaning behind their decision to revert back to ‘iconic’ and much loved club crest. The Championship outfit are participating in Green Football Weekend, a campaign raising awareness about climate change, by modifying their iconic coastal crest to show potential impacts of rising sea levels. The initiative aligns with broader efforts like Green Football’s Great Save, which encourages football communities to …