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What attracts consumers to whole grains and where is there room for innovation?

Summary by Foodnavigator-usa.com
The Whole Grain Stamp is just as powerful – and necessary – of a marketing tool today as it was 20 years ago when it debuted, as consumer research reveals more Americans seek the health, sustainability and culinary benefits of whole grains, but also struggle to identify them and consume the recommended daily amount.
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foodnavigator-usa.com broke the news in on Monday, February 17, 2025.
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