What Did Hasbro Think of Us in the Early Fandom? New Document Reveals Their Studies On Brony Culture

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What Did Hasbro Think of Us in the Early Fandom? New Document Reveals Their Studies On Brony Culture

Back in the early days of the fandom, particularly aroun the 2011-2012 era, Hasbro was pretty damn excited that their pony brand was becoming essentially a massive internet meme. Internally, they apparently analysed the hell out of us with a very interesting book called "Pop Goes the Pony!" dedicated to all things brony fandom. It was apparently used to get people up to speed on what we are all about. It delves into everything, from us here at E…