What do Paula Badosa and Lexus have in common?

Character, elegance and excellence. Perhaps never before have an athlete and a car been more equal. Both represent the constant quest for perfection, commitment and the highest standards of quality in everything they do. >

Spanish tennis player Paula Badosa is the new ambassador for the Japanese luxury car brand Lexus, chosen for the shared values of "performance, sensitivity, power, and elegance" shared by the company and the athlete. Read more]]>

Lexus takes a firm step in his strategy of communication and sustainability with a high impact signing: tennis player Paula Badosa, former number 2 of the world, becomes a new ambassador of the brand in Spain. With this movement, the Japanese firm strengthens its link with elite tennis and bets on a young image, charismatic and aligned with its values of sophistication, performance and environmental awareness. During an event held in Madrid with…

Paula Badosa, the best Spanish tennis player of the time and aspiring to win a Grand Slam in the coming years, has just signed with Lexus. The Japanese manufacturer adds a presence in the world of tennis with which she will be his new ambassador. This alliance celebrates the elegance, character and excellence shared between the brand and one of the most outstanding figures of the international sport. Lexus is present in the main ATP tournaments …