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What Is the Difference Between SEO and SEM?

Summary by Clearbridge Branding Agency
SEO and SEM are often mentioned together as if they are two sides of the same coin. But while they share a common goal—getting your website noticed—they go about it in different ways. So, what is the difference between SEO and SEM, and how do they work both together and independently? Let’s explore the roles of each and how they can fit into your marketing strategy. SEO: The Organic Strategist Search Engine Optimization (SEO) is the effort of op…
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