US EditionWhat marketers can learn from Duolingo’s TikTok strategy
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What marketers can learn from Duolingo’s TikTok strategy
When a brand mascot becomes a meme machine, it’s tempting to write it off as luck or virality. But in Duolingo’s case, it’s the result of a meticulously playful, strategically chaotic content strategy.With over 116 million monthly active users and US$192.6 million in quarterly billings, Duolingo’s absurdist, meme-fueled content strategy isn’t just about laughs—it’s become a serious engine for customer retention and brand awareness.This article e…
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