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Sea — a $30mn fashion label with staying power

  • President Trump announced new tariffs on imported goods from the White House rose garden.
  • These tariffs followed previous duties on goods from China, Mexico, and Canada, increasing costs.
  • The tariffs included a baseline of 10% on all imports, plus higher rates for specific countries.
  • Trump stated tariff rates represent 'half of the tariff and non-tariff barriers' applied to the US.
  • Fashion stocks plunged, and analysts expect the tariffs will create challenges for the industry.
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Financial Times broke the news in London, United Kingdom on Thursday, April 3, 2025.
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