US EditionWhen a Crisis Hits: Mitroff’s Five-Stage Crisis Management Model
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When a Crisis Hits: Mitroff’s Five-Stage Crisis Management Model
Most brands think they’re ready for a crisis. They’re not. The issue isn’t the lack of a plan—it’s that the plan only covers half the battlefield. That’s where Mitroff’s Five-Stage Crisis Management Model comes in. It reveals the blind spots most leaders ignore until it’s too late. When it comes to crisis models, Mitroff’s approach isn’t the only game in town, but it is one of the most comprehensive. Steven Fink’s four-stage model, introduced in…
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