Which Works Better: Streaming TV Ads or Linear?

Which Works Better: Streaming TV Ads or Linear?

Consumers love watching TV – linear and streaming. That’s the news from Samba TV which monitors viewing activity across three million opted-in smart TV users. The Stream 2025 report from Tubi confirms that over half of consumers, 57%,“streaming TV…for 1–3 hours in one sitting.” Given that behavior, how much should your accounts allocate to streaming TV ads? How Consumers Watch TV In H2 2024, consumers increased both linear and OTT viewing when c…