Cory Booker’s 26th Hour
- Senator Cory Booker delivered a speech lasting over 25 hours, creating a new record for the longest Senate floor speech in history, originally set by Strom Thurmond.
- Booker's extensive speech included references to Civil Rights icons and was viewed hundreds of millions of times on social media platforms, especially TikTok, where it gained over 350 million likes.
- Booker emphasized the need for activism and encouraged constituents to engage in peaceful protests, stating that 'we all have a responsibility... To cause Good Trouble.'
- Despite the speech’s impact, Republicans moved quickly to confirm Matthew Whitaker, indicating ongoing frustrations among Democrats about substantive opposition.
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Why Cory Booker’s Talkathon Was a Masterclass in Social Media Savvy: “The Numbers Rival TV Networks”
By launching a TikTok account to livestream his record-breaking stemwinder, the senator became a viral sensation and offered up a successful messaging model for the rest of the Democratic Party.
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