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Why did 1-word billboards pop up all around Madison?

Summary by Wisconsin State Journal
“Selecting the single words is much, much harder than you might think. “My goal is not for it to be a call to arms, like ‘Fight.’ And I don’t want it to be pedantic, like ‘Peace’ or ‘Love.’"

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Wisconsin State JournalWisconsin State Journal
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Why did 1-word billboards pop up all around Madison?

“Selecting the single words is much, much harder than you might think. “My goal is not for it to be a call to arms, like ‘Fight.’ And I don’t want it to be pedantic, like ‘Peace’ or ‘Love.’"

·Madison, United States
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WiscNewsWiscNews

Why did 1-word billboards pop up all around Dane County?

“Selecting the single words is much, much harder than you might think. “My goal is not for it to be a call to arms, like ‘Fight.’ And I don’t want it to be pedantic, like ‘Peace’ or ‘Love.’"

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Wisconsin State Journal broke the news in Madison, United States on Thursday, April 3, 2025.
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