5 Business Truths I Wish Someone Had Told Me Before I Built a Startup

5 Business Truths I Wish Someone Had Told Me Before I Built a Startup

Success is not about having the perfect idea. It's about executing relentlessly, staying focused and building something people actually need.

Why executing even the greatest startup idea first requires sales (and beyond-superficial curiosity)

That sexy pitch alone might not get your startup its first customer, said Lee Walter, noting that lasting success relies heavily on jumping outside the vaunted “ideation” phase to truly question a venture’s value. Walter’s revelation — born from a sales career that stretched from selling school lockers and coffee beans to commercial espresso machines on the global market (plus a stint in investment banking) — requires a startup leader to set asi…