Why Gen Z Demands a New Approach to Digital Marketing

The National Cancer Institute unveils a campaign on cancer prevention for generation Z, signed by Australia. The creative idea is based on a simple concept: trap generation Z with false advertisements to increase their awareness of cancer prevention. Indeed, it's a...

X reports 37% increase in Gen Z engagement across Europe

X has released new research into how Gen Z users in Europe are engaging with its platform, aiming to highlight the growing opportunities for brands to connect with this influential demographic through its advertising tools. According to the platform, the number of Gen Z users in Europe has risen significantly, with the platform reporting a 37% increase in Gen Z engagement since 2022, now reaching over 30 million users. The platform also claims t…

Why Gen Z Demands a New Approach to Digital Marketing

The spotlight is shifting from the much-discussed Millennial generation to Gen Z—a group that has become the most coveted demographic among marketers. Born between 1997 and 2012, Gen Z is known for its significant disposable income and its status as the first generation to grow up as true “digital natives,” often with a device in hand from infancy. And by the way, that disposable income is substantial: according to a 2021 estimate from Bloomberg…