Bordeaux Launches “Wine By The Glass” To Captivate the Next Generation

We have never had so much wine in the world since 1961. Less than 3.3% last year, and even less than 3.6% in Hexagone. It is the International Wine Organisation that has just made it known. And precisely, to boost sales, a few days ago this operation that has not gone unnoticed in Bordeaux (Gironde), the capital of wine. It promotes wine with glass. So, what interest for customers, for restaurants and wine growers? You are told everything. (Cons…

Bordeaux Launches “Wine By The Glass” To Captivate the Next Generation

Bordeaux is launching a new campaign aimed at encouraging wine consumption by the glass, as the region faces declining exports, … Continue reading "Bordeaux Launches “Wine By The Glass” To Captivate the Next Generation" The post Bordeaux Launches “Wine By The Glass” To Captivate the Next Generation appeared first on Liz Palmer - International Wine and Spirit News.