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Why Korean culture attracts so many visitors to the festival 1.2.3. Seollal in Lille?

Summary by France Info
K-Pop, K-Drama, K-Food or K-Beauty: there is no doubt that fans of Korean culture will find what they are looking for on January 18 and 19, 2025 in Lille. For its fourth edition, the 1.2.3 Seollal exhibition is expected to attract nearly 8,000 visitors. So why is there such a craze for Korean culture?
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  • 100% of the sources lean Left
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