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Why market cap investing still works

Summary by Monevator
If you want a white T-shirt, someone is always prepared to sell you a ‘better’ white T-shirt. For you sir / madam, may I suggest a Loro Piana white jobbie for a mere £1,795?1 How superior can this seventh wonder of capitalism be? Is Loro Piana’s T-shirt really 32,536% better than Next’s Basic Crew Neck, currently yours for just £5.50? We grizzly frugalists may scoff – but we face a similar face-off whenever we’re tempted by smooth marketing sire…
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Why market cap investing still works

If you want a white T-shirt, someone is always prepared to sell you a ‘better’ white T-shirt. For you sir / madam, may I suggest a Loro Piana white jobbie for a mere £1,795?1 How superior can this seventh wonder of capitalism be? Is Loro Piana’s T-shirt really 32,536% better than Next’s Basic Crew Neck, currently yours for just £5.50? We grizzly frugalists may scoff – but we face a similar face-off whenever we’re tempted by smooth marketing sire…

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Monevator broke the news in on Tuesday, March 4, 2025.
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