US EditionWhy marketers need to stop reporting and start telling stories
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Why marketers need to stop reporting and start telling stories
We’ve all been there. You’ve pulled a marketing campaign apart, wrangled the data, triple-checked your charts, and packaged it into a tidy little deck. You hit your KPIs. You even exceeded your objectives. But in the boardroom? Silence. A polite nod. Maybe a vague comment The post Why marketers need to stop reporting and start telling stories first appeared on Immediate Future.
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