US EditionWhy publishers are pivoting to group as a brand new supply of progress
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Why publishers are pivoting to group as a brand new supply of progress
Sponsored by Viafoura • April 8, 2025 • Mark Zohar, CEO, Viafoura The publishing trade is at an inflection level. After one decade of over-reliance on platform-driven progress, declining social media referrals and AI-driven visitors shifts are forcing publishers to rethink their viewers methods. Group is the best way ahead. It’s greater than a buzzword — it’s a confirmed driver of engagement, retention and income. Communities far outperform…
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