Why the AI will redefine marketing, according to Julie Hardy (The Brandtech Group) - The Media Leader

Since Monaco, Founded in 2015 by David Jones (ex Havas), The Brandtech Group has established itself as a pioneer in the digital transformation of brands. With the fulgurant rise of the general AI, the group accelerates its commitment and accompanies advertisers in this revolution. Julie Hardy, Partner at The Brandtech Group, explains why the generative AI is a key strategic opportunity for brands and how those who delay adopting it are likely to…