Why Traditional Marketing Strategies Fail in Web3 — And What to Do Instead ETHNews

Why Traditional Marketing Strategies Fail in Web3 — And What to Do Instead ETHNews

The emergence of web3 and crypto has created an entirely new landscape for marketing that many traditional brands and agencies are struggling to navigate. Legacy marketing strategies that have worked for decades are now falling flat in this new decentralized, community-driven environment. Here’s why traditional marketing fails in web3, and what brands should do instead: The Old Playbook Doesn’t Apply Much of traditional marketing has relied on i…