Wine and young people: a growing market according to the UIV-Vinitaly Observatory

Wine is a status symbol and young people are willing to spend, but without becoming attached to brands. They drink with friends and don't give up cocktails. This is the photograph of American and Italian wine consumers under 44 taken and illustrated by the UIV-Vinitaly Observatory on the occasion of the presentation of the 57th International Wine and Spirits Exhibition. Under the lens, the Italian and US markets (equal, together, to 60% of the t…