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What small-business owners should do ahead of looming TikTok ban

  • President Joe Biden has stated that enforcement of the looming TikTok ban will be the responsibility of soon-to-be President Trump, who takes office on Monday.
  • The TikTok ban will not affect existing users immediately, but new users will be unable to download it, leading to eventual unworkability, according to the Justice Department.
  • Small businesses like MaeJean Vintage and Mexican Candy Lady report heavy reliance on TikTok for revenue, with one business attributing 75% of its income to the app.
  • Business owners express concern about the impact of the ban on their sales and brand awareness, especially among younger consumers who favor TikTok.
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